Welcome to nightclubbiz.com! Launched in 1994 as the first ever nightclub operations resource, Nightclubbiz.com provides help services to a wide range of entertainment related venues. The best way to describe Nightclubbiz.com is a combined learning and consulting resource for both new and current entertainment operators.

New startups benefit through using the 22,000 page online knowledge base as a self-study course, which encompass numerous FAQ's, articles, discussions, and guides on the anatomy of an entertainment venue. From marketing research, investor issues, and the endless ins and out of operating a nightclub, you'll be amazed what what you didn't know.

Current entertainment operators draw from the infinite knowledge of the nightclubbiz.com personalized consulting services for problem solving, analysis, and restructuring of existing operations. Note: New startups also receive a personal 60-minute startup consultation, in addition to the online study resource.

--- "Formal education will make you a living; self-education will make you a fortune."---
-- Jim Rohn

Why is the website is so plain looking!

The Nightclubbiz.com resource is best suited to those seeking a higher understanding of social entertainment concepts. Nightclubbiz.com is highly focused on providing information, insight, and solutions that are actually viable. We bring order, understanding, and clarity to the bottomless sea of misinformation, ambiguity, and over exaggerated claims generally associated with this industry. By virtue of this, we believe that packing our pages with erratic colors, bigger than life promises, and endless screaming merely distracts readers from the very purpose of absorbing information that is finally meaningful!

We don't waste your time by focusing on the obvious..

Some of you may be thinking… Oh.. So you're going to tell us what the hottest trends are.. How to use promoters.. How to run the bar.. And what cool bells, toys, and whistles we'll need. No.. That's the canned information often observed on other sites, and the likes of which are elementary facets of the operation --common knowledge for anyone that's worked as a bartender, DJ, or security person for just over a year. If it was really that easy, then most intermediate class nightclub personnel could quit the club and launch their own $350,000 a month operation, and or qualify as industry consultants! Hardly…

Who makes all the money? 10% of nightclub entertainment ventures make 80% of the money and it's nothing to do with luck. Entertainment product is often misunderstood for cosmetic flair, one-off promos, and other types of frivolous pursuits. Evidence of this can be observed by the larger majority of establishments that can barely sustain one good night a week, much less 3 or 4 :-)

Social entertainment is as much of a science as an art

The 21st century social entertainment consumer IS prepared to spend plenty of money IF you can provide the product. But alas… Understanding this product is what also stumps 80% of social entertainment operators. Now more than ever, nightclub product exists largely in the mind -it is not a tangible product of sorts and never was.

LOL.. You'd like some more clarification that, right? Ok, in shortest summary, you're hoping to elicit a 'specific' range of emotions from within a room. The basic ones are fun, elation, humor, excitement, romance, and sensuality. The commonly misguided belief is that this dynamic mindset will naturally occur -it does not. As a result, many nightclubs can make a lot of noise, but lack the excitement, interactivity, and social energy necessary to achieve consistent traffic flow and high volume spending.

More eye candy, or more intellectual architecture?

As consumer demand sears for entertainment with bite, many operators may need to reconsider how they approach the 21st century marketplace. The 'gimmick based' 1980's approach is dead in the water, no matter how many still attempt to utilize it. Concepts that are destine for success are more 'experience driven' than those sporting mere eye candy.

You want high traffic, unsurpassed loyalty, and searing profit margins? Then understand the mindset of the 21st century consumer. Gimmick-based hype will attract an audience, albeit short-lived and marginally profitable. Quality consumers PAY for a QUALITY experience! Nightclubs should also try to remember their 'fundamental purpose', which is a "social meeting place."

While it may surprise some of you, people actually want to interact! If you're thinking that flirtation, romance, or sensuality happens on it's own.. You're wrong. As skilled operators, we create /control the environment "conducive" to allowing these dynamics to flow. Get it? Experience = product = profits. So your job as a social entertainment operator is to understand social mindset within large volumes of people and to amazing depths! If not, you're flying blind...

If you can't grasp that, then prepare yourself to launch with a bang, but alas... Statistical certainty suggests you'll plummet into oblivion within 6-months, and if you're lucky… Struggle to maintain one profitable night a week, while spending yourself silly on DJ's, promoters, one-off events, and a barrage of other antics, while barely covering your weekly costs!

Please.. Don't concern yourself with the elementary aspects of liquor inventory, cash, and administration systems at this point. Without a solid concept, none of these things will matter anyway, since you'll be out of business in just over a year. Stay focused on the larger business objective --worry about the elementary aspects later...

So what can nightclubbiz.com do for you?

I think the above statements speak for themselves. If all you're interested in is learning are the elementary aspects of the operation, we can certainly accommodate that, but nightclubbiz.com is capable of so much more! With an extensive background in a multitude of high cash flow entertainment ventures, combined with operating the world's largest nightclub knowledge base, there's a lot of experience to draw from here.

Couple that with 14-years as an international nightclub consultant /analyst, and it translates into packing the knowledge of not just one type of entertainment venue, but the experiences, knowledge, failures, and successes of numerous entertainment related venues worldwide. Suffice it to say, if a mere game or promo is what you're seeking, we're probably overkill for that. If you're seeking understanding into the real nuts and bolts of 21st century concept development, or how to engineer concepts that actually succeed beyond 6-months, then you've come to the right place.

Want to test drive nightclubbiz.com?

No, I'm not going to pitch you on retainers, commitments, and hundreds in consulting fees. My modestly priced $65.95 introductory consultation allows you to speak with me within minutes if necessary. You also gain 1-years access to the 22,000 page nightclub knowledge base, which you may want to study first, before speaking with me. If for any reason, you're not happy with the insight and help you receive, I'll refund your payment.