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| About the site founder and operator |
| Written by Dave H |
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As founder and operator of Nightclubbiz.com, I started my career in entertainment at age 11. No... Not as a nightclub operator LOL! As a DJ, but not like most DJ's. I quickly realized I had a unique ability to read the needs of an entertainment audience with remarkable accuracy. While being on the air as DJ Dave was certainly a big part of it, by age 13, I was in complete control of the actual events, not just the music. I was organizing high school dances… Private events, Xmas parties, and more. I mean it was crazy… The whole concept of entertainment came so easily to me. Almost like I had done it all before.
At age 17, I was (sort of legally) working my first club. This is where I really refined my on-air personality. The DJ Dave shows could NEVER be mistaken, or placed in the same category of other DJ's. My shows encompassed a strong on-air component and went well beyond mere music and beat mixing.
The DJ Dave shows were designed for "pure interactive entertainment" -not just background music. I mean… Who wants to sound like everyone else, right? Yeah I was always the target of resentful DJ's, but who cares… The females loved the shows and this…. Is all that counts in this business! Those whom take the risks are not always the most popular in social circles that adhere to a strict a compliance of conformity. Smirks… That was never me :)
At age 24, I was working closely with owners of several clubs I was doing my shows at. I was not officially working in a management capacity yet, but perhaps even better. The owners of these clubs all had one thing in common: They found my views and suggested approaches to nightclub entertainment to be… Enlightening.
Up to age 28, I was unofficially working with three separate clubs as, (for lack of better terminology), a 'junior' consultant. While the DJ Dave shows had gone electric… In the background I was meeting with operators and engaging in lengthy discussions regarding procedures, amendments, and revised approaches to the core entertainment model. Let me be honest once again… This was not in any official capacity -my career just sort of went in this direction. Moreover, I don't even think there was any such thing as a nightclub consultant during that time.
At age 30, I was officially in management, but more importantly, asked to divert a sizable portion of my skills into "entertainment management". Owners that worked with me quickly discovered that this is where the real money is, and that if you could sustain "consistently" red-hot entertainment, revenues would continue to sear. Moving ahead… I continued on this path for several years and also participated in three joint ownerships, and a separate project -a high-end resort entertainment venue in Barbados.
Nightclubbiz.com was also launched during this time and began as little more than a hobby site for nightclub operations enthusiasts. It should be noted that I was at a crossroads at this point in my career. Hmm… Manage more nightclubs? Own nightclubs? Continue the DJ Dave Live show… In all honesty, I was becoming board with the nightclub industry.
While all other forms of leisure entertainment were progressing, it always appeared as if nightclubs were missing out on many ground floor opportunities. They often appeared as stuck in the past, out of touch, and disinterested in enlightening themselves on the rapidly changing social entertainment demographic, while their overall accomplishments were less than stellar. I was becoming restless… Perhaps even a little frustrated.
The year 2000 was a real turning point for Nightclubbiz.com By this point, Nightclubbiz.com had been in operation for six years. Nightclub based websites were cropping up by the dozens each day, and the rate of self-acclaimed experts even faster. I did not view this as competition, as much as I did… A playing field, largely based on hype marketing, outlandish claims, and misinformation, which was clearly sending the message of… So as long as you've set foot into a nightclub, you too can make a website and claim you're an expert. After all… Who is going to challenge your claims? And with all those eager nightclub entrepreneurs looking for investors, there's got to be a market for the cookbook to instant success and easy money. Ouy…
As of 2000, Nightclubbiz.com took a road less traveled… Instead of competing in an arena of hype-based marketing, I decided to take the resource in a direction, which traveled beyond the elementary aspects of the social entertainment operation. Nightclubbiz.com journeys beyond the elementary 'layer 1' aspects and well into the actual science of social entertainment. After all, Cornflakes promotions, lighting systems, booze specials, and child-like gimmicks have not made money in years! So let's get back to what social entertainment product is really about before nightclubs go the way of the dinosaur lol Seriously, that's what I was thinking.
Is social entertainment really a science? Depends on which way you look at the equation. If you're viewing it from a 1980's perspective then no. In that era the approach was static. You rent a big box… Install décor, sound, lights, DJ's, and sell booze. People flock in... You make easy money. Worked almost anywhere. One small problem: We're not in the 80's anymore…
The formula to obtain 'quality' traffic, high volume, and searing profits is no longer static. The public is not going to tell you what they want -you need to figure that out. For this reason, Nightclubbiz.com believes the bulk of study should now be invested into understanding the 'mindset' of the broad level social entertainment consumer -not gadgets, bells, and whistles.
Keep in mind that what I speak of here is building a real entertainment offering -not a cheap, novelty based gimmick, which craps out in 6-months when all your trendy partygoers discover the NEXT heat of the moment place down the block. Low octane fuel with water in it, versus pure, blue, Aviation fuel. If you race, you'll know what that is :)
Remember… 100-million single people at any given time in the U.S. alone. That's a lot of people with nothing to do… That's many billions of untouched revenue. Or would you prefer to share in the fun and games of chasing and sharing the same tiny, marginally profitable audience your other neighbors on the block will? Think about that...
How to break into this 21st century arena? Now.. People are complex creatures and understanding them from a social or interpersonal perspective is by no means simple. Nightclubbiz.com has invested considerable study into behavioral science as it relates to how people interact and behave in a group setting. This study has posed more questions than answers at this point.
Some of you must be wondering… What the hell does any of this have to do with a social entertainment venue? Everything… Our environments are 100% about behavior, emotion, and social comfort. As a social concept engineer, acquiring a better understanding of these facets is key to developing environments that better address the fast changing needs of a 21st century entertainment consumer. In essence, this is what Nightclubbiz.com is all about. Please.... You don't truly believe, that to this day... The fate of a social entertainment environment is reliant on how big your promotions, lights, booze specials, or DJ's are?
So Nightclubbiz.com is right and everyone else is wrong? Chuckle… No not at all. The Internet is all about the freedom of expression and thought. While many resources approach the social entertainment equation with a common methodology, Nightclubbiz.com offers an alternate one. One based on the premise that…
Nightclubbiz.com does not offer overnight solutions to success. We do not guarantee success… We do not hyper sell our services. Rather, after working with us, it is our hope you will make your 'own' decisions and do so with confidence. It is your investment… Not the promoters… Not the DJ's… And not the born overnight consultants. No matter what the case, you need to be in control, and the decisions need to be made by YOU, not a 3rd party entity. It is not their $300,000, to 5-million dollar business venture. They have nothing to lose --you have your entire investment to lose.
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