An investment in knowledge always pays the best interest... Nightclubbiz.com

Answers to miscellaneous stuff not addressed on the site. There is quite likely much MORE information that what you require here, but sift through it and you'll likely find answers to most of your questions, while getting to know Nightclubbiz.com even better.

Why isn't your contact information on the site?

For a host of reasons. When we originally did, we were bombarded in phone calls, spam emails, and even junk postal offers. Information harvesting is a huge business on the web and in most cases is exploited in a way, which invades the privacy other others to no end. Additionally, we were swamped in calls from those who believe they'll receive free consulting if they simply call the number on the site and get you talking. Sighs….

Then there is the flood of junk calls from salesmen, telephone solicitors, auto dialing fax machines, and endless nightclub related services wanting to tie in with Nightclubbiz.com. The largest problems with these folks, is that they can consume substantial amount of time in attempts to pitch you on joining forces with them -in 99% of cases it's some single entity wanting to leverage the high traffic of Nightclubbiz.com to bolster their new product. Please don't…

We don't have time for this nonsense…

We exist to provide professional nightclub services and we conduct business here in a highly efficient manner. We do so by eliminating extraneous communications, while focusing 100% of our time and resources into our clients. This keeps costs down and productivity high.

But aren't companies that don't display full contact information less credible?

In a day and age where anyone can launch a website… And where anyone can claim anything they want, including their identity and contact information, we're not sure how posting a location and phone number certify one service as necessarily 'more' credible, than a service, which does not. We provide this full information to all Nightclubbiz.com clients, and as you'll discover upon speaking with us, we're likely one of the most honorable services on the web to conduct business with.

What happened to 'initial consultation is free"?

First of all, Nightclubbiz.com provides more free "useful" information on our main pages than any other nightclub related site does. We don't insult you with simpleton style information, but go to great lengths to provide an in depth perspective on everything discussed here.

As for “free consultations”, this was tested and dismissed.   Out of 100 calls, 90% of them resulted in people with no intentions of as little as purchasing the $69.95 introductory package. Real high rollers...    Essentially, they enjoy a free consultation… Pay nothing… And get answers to their most important questions.   Let’s be honest…  The nightclub business attracts a sizable number of dreamers, and another group, which is completely out of touch with reality.   Left unmanaged, these kind folks can consume obscene amounts of resources, while often under the impression that everything, including specialized consulting services should be free in life.  Prays they’ll go bother someone else….   lol

Some are going think… Well… Nightclubbiz.com needs to work on their salesmen skills upon getting a prospective client on the phone.   LOL… And therein lays the Problem!

We are NOT salesmen, nor do we want to be salesmen.  We don’t like hard selling tactics… We don’t like hounding people to death…  We’re somewhat different that way.  Our site speaks volumes for who we are and what we can do, and…  Has sold almost 11,000 consultations with no pre-sales intervention from us.  The truth is... People are bugged, spammed, and hounded enough on the Internet as it is.  We're not contributing to that...

Finally… New nightclub startups encompass a significant number of 'very' young entrepreneurs who… At the risk of sounding rude, have little money, no operations experience, and certainly no realistic means of raising $250,000, upwards to 6-million in project funding. A number of them do not want to read the preliminary info on the main site pages, but instead call our number and you guessed it… Immediately demand a free consultation. And indeed… If we're offering it… We are now obligated to shift our attention from our 'paying' clients, and… Invest 40-minutes with someone who can barely afford a hamburger, much less the base requirements to fund a nightclub venture.

We love these people… We really do, but dealing with 5 of them a day costs us substantial time and money. And if that's not enough, once they have our number… They continue to call our offices with… You guessed it… I got just one more question for yeah!

The information age is a blessing in that it's established a landscape of easy, seamless communications. As a .com operator it can sometimes be a curse, in that people do not understand that we are accessible to the entire world in a single phone call. We work 16-hours a day. We need to make smart choices as to where we'll invest that time, and 4-hours a day of free, personalized consulting would not be considered a terribly wise choice, as we're certain most of you would agree. $69.95 barely covers dinner out anymore… If one cannot afford that, then one should NOT be considering a nightclub investment.

We don't see a portfolio, endless testimonials, and your biography with claims of owning and managing 100 nightclubs… Where is this part?

Chuckles… The Internet can be a place of dreams, self-promotion, and grandiose perceptions about ones self. Add the fast, emerging flood of nightclub experts into this picture and it can quickly near a task of trying to determine fact from fiction. Everyone has a bigger than life story with plenty of references, stories, and portfolios to back them up. And granted… Some of them look mighty impressive. The only problem is…. How do you attribute a degree of certification to these many claims? Here are the problems in attempting to do so:

• Nightclubs change, come, and go faster than the seasons
• The rules of conduct as they apply to a formal business structure do not exist in most nightclubs
• Available financial records are… Variable, depending on the operators
• Earnings reports are not publicly disclosed
• It is a cash business
• Obtaining access to P&L statements, cash balance sheets, and or 'certifiable' copies of 1040, 1065, 1099, or W-2 returns, which certify the gross and net income of the business, and or individual can be…. A challenging endeavor to say the least
• Verifying who was in "actual" control of the operation and who was little more than a sidekick can be sketchy at best most of the time
• Verifying the 'extent' of ones 'claimed' involvement in what is being pitched as a highly successful nightclub venture can require the services of Sherlock Holmes himself.
• When it comes to references or portfolios, perhaps the largest problem is that the nightclubs being named in these portfolios as 'examples of huge success stories' have since changed hands, or are no longer in existence, possibly being closed many years ago. Now what?
• References are nice, but anyone can provide 'anyone' else's name on a resume, complete with a phone number. You call it and get a great reference. You could be calling their Uncle Buck for all you know. No matter who's number it is, you are sure to get a 5-star raving review when you call. This proves and verifies very little, unfortunately.

The point here is that there is no shortage of trumped up stories, exaggerations, and just plain BS in our industry. 75% of the claims made could never be validated with any reliable degree of certainty. Most of them are based on historical events where… There is no 'clear' record of the events… As they actually took place.

In theory, how would you really attribute weight to any of these claims?

The success of an entertainment venture is measured by financial performance. It begins and ends here -there is no in-between. So… In theory, one would need to back all claims of success stories with P&L statements, cash balance sheets, and or 'certifiable' copies of 1040, 1065, 1099, or W-2 returns, which certify the gross and net income of the business, and or individual making the grandiose claims.

Additionally, those claiming award-winning success stories in nightclubs they've supposedly consulted would 'also' need to quantify these claims by garnishing a "Before and After" disclosure of the above financial statements. THEN and ONLY then would we may have a means to actually measure their success, as opposed to little more than a mere (just take my word for it). At the end of the day, financial performance talks and bullshit walks. In the real business world… This is how things work -plain and simple.

Our intention here is not to discredit these people and their ambiguous claims, but let's be honest… If you had to validate most of them beyond a "reasonable doubt", could you? For this reason, Nightclubbiz.com is not terribly crazy on posting a sheet of endless success stories. What if some wiseass investor poses the question… Can you verify all those claims with tangible evidence? We don't tell fibs, but that is not the issue here. The issue is... Can anyone provide supporting evidence in the form of financial statements to provide the necessary weight to their claims? Most do not posses such information, and even if they did… Who is going to publicly disclose it?

So where does this leave Nightclubbiz.com? How do we know you're actually qualified?

In an ideal world, the nightclub entertainment industry would encompass university educated professionals with certifications, degrees, and verifiable field experience. These credentials would be clearly disclosed from those claiming to be an expert in this field. This is simply not the case, as most experience in nightclub operations is derived from 'hands-on'. As a result, the judge and jury with respects to whom is qualified and whom is not… Rests solely in the perception of the readers in this case.

Are you really DJ Dave Live?

Getting a lot of emails on this one. No idea why people find this so amazing… It's almost like… Because I operate a Nightclubbiz.com, people are shocked to hear me on the air being a total nut. LOL… I am a real entertainer. I don't just talk it… I breath, eat, and sleep it. I suspect some people may observe the serious and even harsh tone of the documentation on this site and figure… There's no way in hell the same person that operates this resource is also the dude we just heard on the air. Yes… It is. How can you be a nightclub consultant if you're not so much as active to some degree or another in your own industry? The bulk of money made from nightclubs is… More than anything else… The quality of concept and resulting entertainment. I will ALWAYS be deeply tied to, "especially" this area of our field.

Aren't you worried people may mistake you for a DJ and not a consultant?

Smirks… In this business, I believe following saying may have some relevance:

Those that CAN do... And those that can't CONSULT.

The nightclub business is all about entertainment. No matter, there is often some confusion of what exactly a nightclub consultant is and what actually qualifies as a nightclub consultant? What position should they hold? Do they wear shirts and ties? Do they wear special titles on their heads? Do they speak in a tone, which suggests they're heading a huge nightclub consulting corporation? LOL

All joking aside… A consultant of any type is generally someone with an exceptionally high lever of expertise in their field of occupation, in addition to a minimum of 15 years of related work experience. Additionally, if you're going to claim you are a nightclub bar consultant, then you should be a able to demonstrate a well above average understanding of the "core" entertainment model, and that is not… I was manager at this club or bar, or.. I was promoter. Sorry, but that means absolutely nothing. Once again… The question WAS… Do you understand the CORE entertainment model?

As one example, managing an automotive shop, and actually designing engines are two VERY different things. I can't speak for all, but my opinion is this… If you're going to tell me you're a nightclub entertainment expert, then back it with constructs, philosophies, and theories, which go to the "core" of the entertainment model. That is not lights, sound, promotions, or the elementary operational procedures.

Going back to the automotive example… I could care less about the shop managers experience in what otherwise is elementary administration procedure… My only interest is this… Do you understand the real science that goes into high performance automotive engineering? Can you build fast and highly reliable engines that win races?

What is the real business of a nightclub? What is… 'Business experience'?

There's a little fog surrounding this topic as well… Some have alluded to the possibility that there is no tie between the operation and… The actual business end of the equation. The implication to this type of posture is most interesting. It suggests that… They posses a better understanding of the "business" end of things, as opposed to the operational attributes. Really?

Smirks… We call this yet another red herring. There are a few so-called experts who make this assertion and they're only pursuing one objective: To divert attention away from the fact they know little about the core operations model, while attempting to place themselves on a higher ground because… "They understand the business end of it better"

If everyone's stopped laughing now, let's we'll get serious again...

The business of a nightclub is entertainment product. If you do not understand what this is, or fail in your efforts to provide it… You have no business to manage. So at the risk of diminishing anyone else's claims… This is the very essence of the nightclub 'business'. No talent -no cash flow.

How about cost analyses, administration, budgeting, cash control, etc?

These are simple day-to-day administrative tasks… No more… No less… And can be taught in under a week to most people. Most everything administrative related in a nightclub operation is very routine and straightforward. You don't need a business degree to grasp it. And besides… Most nightclubs use a bookkeeper to manage these details. I've seen two former bankers and one CMA end up bankrupt in a nightclub, so I assure you… Even these types of backgrounds will be of limited help to you in the social entertainment arena.

What kind of degree would you recommend or do you believe may be beneficial for those pursuing the social entertainment trade?

This is a question frequently posed to Nightclubbiz.com. The social entertainment industry at the cognitive level is one of great mystery. What is it that makes a great party? What is it that people really want? How do you create an atmosphere, which yields stunning reviews, searing profit margins, and a product people just can't get enough of? How come only a small few manage to successfully accomplish these objectives?

In short you need to understand people, and the more you do… The better the likelihood you'll engineer the types of entertainment concepts, which addresses the underlying needs of an increasingly complex consumer. If you're considering extended education of any type at the academic level, we strongly suggest a study into behavioral sciences, social sciences, social neuroscience, or if you you're feeling really ambitions… Social psychology.

Our environments are ALL ABOUT psychology on a multitude of various levels. Those with so much as a rudimentary understanding in any of the above fields stand a sizably larger chance at accurately understanding the social entertainment climate, than those with other degrees, or possessing no academic backgrounds at all.

Dave H
http://nightclubbiz.com/